Factors affecting the development of Lipu Yi costumes: intangible cultural heritage tourism
نویسندگان
چکیده
Purpose The primary purpose of this study is to investigate the influence tourists' perceived value, satisfaction and behavioral intention on development Lipu Yi costume culture promote intangible cultural tourism better construct a model influencing factors costumes in heritage tourism. Design/methodology/approach site district Panzhihua, Sichuan Province, China. This examines interrelationships between value experience, as tourists relate A sample 225 who had visited Panzhihua at least once was selected for study. Findings All seven survey's hypotheses were supported. Therefore, concludes that directly affect significantly positively impact growth culture. Descriptive analysis, confirmatory factor analysis (CFA) structural equation modeling (SEM) investigation methods used. Originality/value paper analyzes during process. provides more in-depth understanding relationship non-heritage factors. Practical approaches are sought further develop
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ژورنال
عنوان ژورنال: Journal of Cultural Heritage Management and Sustainable Development
سال: 2023
ISSN: ['2044-1274', '2044-1266']
DOI: https://doi.org/10.1108/jchmsd-05-2022-0068